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The Benefits of Flat Design

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This story appears in the October 2013 issue of Entrepreneur. Subscribe »

While a digital user interface can be beautifully shaded with gradients and rounded corners, there's something a little more honest about flat design, an aesthetic that eliminates drop shadows and other attempts to create a sense of three-dimensional physicality.

The desire for a tactile-seeming experience made sense in the early days of the digital revolution, when consumers needed visual guidance to understand how to use their new iPhones and other devices. But now, with near-universal gadget penetration, many companies are turning to flat design as a more practical option for their websites and mobile platforms.

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