📺 Stream EntrepreneurTV for Free 📺

McDonald's to Scrap Soda From 'Happy Meal' Ads, Offer Healthy Sides in Value Meals McDonald's announced yesterday that it will advertise healthier options for Happy Meals and offer salad, fruits and vegetables as alternatives to fries.

By Kate Taylor

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Bill Parrish Photography/PR Newswire/AP

McDonald's announced yesterday that it will advertise healthier options for Happy Meals and offer salad, fruits and vegetables as alternatives to fries.

Focusing the majority of the campaign on children's health, the fast-food franchise committed to promoting only water, milk and juice as Happy Meal beverages on menu boards and advertisements and said that all advertising directed to children will include a message targeted at children's nutrition or wellbeing. Additionally, packaging for Happy Meals will be geared at promoting nutrition.

The company will also give customers the option of substituting French fries in value meals for a side salad, fruit or vegetable.

Related: High-Tech Vending Machines That Serve Healthy Snacks See Rapid Growth

McDonald's worked with the Alliance for a Healthier Generation -- a nonprofit dedicated to combating childhood obesity -- to develop the plan, which will be rolled out in the 20 major markets that represent 85% of the chain's global sales. The chain has agreed to implement the plan in 30 to 50 percent of the 20 markets by 2016 and 100 percent by 2020.

McDonald's is not the only chain promoting healthier lifestyles and attempting to meet customers' changing needs. Earlier this week, Burger King launched "Satisfries," crinkle-cut fries with less fat and calories than existing offerings. Last week, 7-Eleven announced plans to bring healthier snacks to their stores, offering options such as dry roasted edamame, trail mix and veggie chips.

While other franchises are going healthy, McDonald's is the first to sign on for third-party observation. As part of the agreement, an independent organization will verify McDonald's progress on its commitment.

Related: Burger King to Sell Healthier Fries Called 'Satisfries'

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

Want to Start a Simple Business That Helps the Planet? After 'One Night's Worth of Research,' He Started an Eco-Friendly Gig And Now Makes $200K a Year

Environmentally-conscious laws are picking up steam across the country. When one went into effect in Zach Cavacas's home state, he saw a lucrative business opportunity. Chances are, a similar law is coming to your state, or is already there.

Side Hustle

These College Friends Started a 'Fun' Side Hustle That Landed Them on 'Shark Tank'— Now the Idea Is Helping Dozens Make Extra Cash: 'Start Saying Yes'

Jess Blakely and Willow Sprague brainstormed a business that would allow them to hang out more — but it turned into something much bigger.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

These Are the Top 15 Jobs With the Highest Entry-Level Pay

Seven engineering positions made the list.