Subscribe to Entrepreneur for $5
Subscribe

Naming Your Business? Consider These 3 Points First

By
This story appears in the January 2014 issue of Entrepreneur. Subscribe »

It's one of the first and most significant decisions a startup needs to make. Pick the wrong name--one that doesn't resonate with customers, is difficult to pronounce or spell or is too close to another business's name--and it could have major detrimental effects on your brand, SEO and bottom line.

Shutterstock

Steve Manning is founder and CEO of Igor, a Sausalito, Calif.-based naming and branding agency, and the creative force behind monikers like Aria Las Vegas, truTV, Boogie Board and Gogo inflight internet. He sat down with us to discuss the game of the name.

4th of July Subscription Sale - Unlock this subscriber exclusive article and more for 20% off today.

Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.

Get 20% off an annual subscription today. Just use code SAVE20 at checkout.

Entrepreneur Editors' Picks