Yelp Listings, Reviews to Be Featured in Yahoo Search Results

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Director of the Entrepreneur Partner Studio
1 min read

If you use Yahoo to search for local businesses, your search results are about to get a lot more detailed. The tech giant is partnering with customer review site Yelp to integrate the site's business listings and review data into Yahoo's search engine.

So, if you're walking around your neighborhood and looking for a local coffee shop, Yahoo's search engine could soon provide more than just a link to the business's website -- including the shop's address, hours and some customer reviews.

News of the partnership was unveiled last week at a Yahoo employee meeting, The reported. A Yelp spokesperson declined to comment about the partnership.

The deal with Yelp could help differentiate Yahoo's search engine from 's and 's , according to the WSJ report. While Yahoo and Microsoft's search results differ, the companies have a partnership whereby Microsoft manages the platforms that deliver the algorithmic and paid search results for both companies.

Related: At Yahoo, a $42 Million Change of Heart

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