Far Out Tech

This Crazy, High-Tech Billboard Does More Than Just Display Ads

Entrepreneur Staff
Staff Writer. Covers leadership, media, technology and culture.
2 min read

Ad campaigns can be tricky. You can never be entirely sure what will go viral, while something well-intentioned can turn quickly controversial. But Peru's University of Engineering and Technology (UTEC) has developed a billboard with a message that most people can get behind.

In partnership with advertising agency FCB Mayo, an air-cleaning billboard was placed at the building site of the university's new campus. Lima, if you weren’t aware, is a city noted for significant air pollution.

Yes, you read that right. It’s a billboard that filters dirty air and emits purified oxygen. In a city with poor air quality. And it gets even better.

When it comes to producing clean oxygen, the billboard is reportedly as powerful as 1,200 trees, producing 100,000 cubic meters of purified air. The technology works by taking in the polluted air, pulling it through a water filtration system and releasing clean air that reaches up to a five-block radius. 

And this isn't the first time UTEC has made an environmental statement in this way.  Last year, the University and ad agency worked together to build another billboard that yielded "thousands of liters" of safe drinking water through the work of humidity-catching generators and air filters. 

If the technology proves successful in Lima, perhaps it could make an even wider impact in urban environments and highways all over the world. 

Check out the video below:

What crazy apps and gadgets have you come across lately? Let us know by emailing us at FarOutTech@entrepreneur.com or by telling us in the comments below.

More from Entrepreneur

Terry's digital marketing expertise can help you with campaign planning, execution and optimization and best practices for content marketing.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.