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Meet the Man with the Midas Touch

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This story appears in the August 2014 issue of Entrepreneur. Subscribe »

Yves Béhar sits in the sunlit conference room of his San Francisco design agency Fuseproject, a massive whiteboard behind him. On the table in front of him is a leather-bound sketchbook, its pages a crazy quilt of random notes, rough sketches and other embryonic concepts, all visible to anyone within proximity. Some design superstars might guard their ideas and insights like they were state secrets, but not Béhar. Fuseproject, it seems, is just one big open book.

"Nothing is secret here," the mop-topped designer says, his voice betraying the faintest trace of his native French. "The walls are covered with work that's in progress, which allows senior and junior people from different practices to see everything that's going on. There are no hierarchical barriers or layers. You have the constant pulse of the work we're doing."

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