You Never Thought Social Media Could Look Like This

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.
1 min read

Social media is something that happens online, in the virtual world. But what if, instead of checking hashtags to see what is trending on Twitter, you could watch in the real, physical world how the sentiment of your colleagues and neighbors changes on sites like Twitter and Facebook?

In Oslo, Norway, you can do just that. Norwegian artists Syver Lauritzsen and Eirik Haugen Murvold have created a sculpture, called Monolitt, which drips different color paint depending on nearby social media input.

For example, if someone in the area tweets that they are "annoyed," the sculpture will ooze a burst of black paint, in real time. Meanwhile, if someone is "feeling good," pink paint will drip down the sculpture.

Related: With the Arrival of Twitter’s 'Buy' Button, Is It Time to Move Into Social Commerce?

Yes, it sounds weird. You’ll just have to watch the piece in hypnotic action in the video below:

Related: 4 Secrets to Multichannel Success

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur