Going Gangster: Samsung Reports Sustainability Efforts in Rap Video

Former Staff Writer
2 min read

Whereas most corporate sustainability reports tend to be chock full of pie charts, head-spinning stats and other sunny commitments to greendom, for its 2014 overview, Samsung sought an approach that was downright gangster.

The company enlisted the Korean rapper Mad Clown to spit a few verses about its commitment to the environment -- supplemented by black and white cartoons illustrating its good works. The results, as you can expect, are both hysterical and a little cringe-inducing.

While some lines vaguely rhyme, as in “Don’t have to worry after giving birth/Sit back, relax, no need to work,” others devolve into a kind of quasi-English ramble: “Sign up for Samsung software membership/Have talent for design/Go to Samsung design membership.”

Related: This Awesomely Bad Jingle About Entrepreneurs Is Worth a Listen

Such gems are offset by wooden platitudes like “Samsung to the rescue/Put wings to your dreams” and “We’re just letting our dreams come true.”

The video, which was released alongside Samsung’s 69-page sustainability report, seems to have been already removed from the company’s own YouTube account, but you can watch it in full right here:

Related: McDonald's 'Sustainable Beef' Finally Has a Definition... Sort Of.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.