Going Gangster: Samsung Reports Sustainability Efforts in Rap Video

  • ---Shares
Free Webinar | August 16th

Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now »

Whereas most corporate sustainability reports tend to be chock full of pie charts, head-spinning stats and other sunny commitments to greendom, for its 2014 overview, Samsung sought an approach that was downright gangster.

The company enlisted the Korean rapper Mad Clown to spit a few verses about its commitment to the environment -- supplemented by black and white cartoons illustrating its good works. The results, as you can expect, are both hysterical and a little cringe-inducing.

While some lines vaguely rhyme, as in “Don’t have to worry after giving birth/Sit back, relax, no need to work,” others devolve into a kind of quasi-English ramble: “Sign up for Samsung software membership/Have talent for design/Go to Samsung design membership.”

Related: This Awesomely Bad Jingle About Entrepreneurs Is Worth a Listen

Such gems are offset by wooden platitudes like “Samsung to the rescue/Put wings to your dreams” and “We’re just letting our dreams come true.”

The video, which was released alongside Samsung’s 69-page sustainability report, seems to have been already removed from the company’s own YouTube account, but you can watch it in full right here:

Related: McDonald's 'Sustainable Beef' Finally Has a Definition... Sort Of.

Edition: July 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.