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How These Founders Reinvented the Apron and Won Over Celebrity Chefs

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This story appears in the January 2015 issue of Entrepreneur. Subscribe »

It’s about as humdrum an item of apparel as you can get. But in the hands of an impassioned Los Angeles-based designer, the humble apron has become the cornerstone for a successful business. 

photo © angie quan
Ellen Bennett of Hedley & Bennett.

Hedley & Bennett (H&B) got its start in 2012, when Ellen Bennett—then a line cook for trendy L.A. restaurants Providence and Bäco Mercat, and a personal chef—finally had enough. “An apron is something that every single chef uses besides a knife,” says Bennett, who juggled all three jobs while launching her company. “It was this thing that we all wore, and it was ugly and gross and weird.” 

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