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The Bright Side of Negative Thinking

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This story appears in the February 2015 issue of Entrepreneur. Subscribe »

This post was originally published on Feb. 10, 2015

Patrick Ohligschläger
Gabriele Oettingen

At least since 1952, when Norman Vincent Peale’s The Power of Positive Thinking was published, Americans have been inundated with the notion that the path to success can be smoothed by accentuating the positive. In this cult of optimism, one must keep one’s eyes on the prize and not let negative waves interfere, and all forms of positive thinking are cast as inherently helpful.

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