How to Engage Your Email Subscribers From the Moment They Sign Up (Infographic)

Former West Coast Editor
2 min read

You know what they say about first impressions. They’re a one-shot deal. Your initial outreach to people who subscribe to your email marketing campaign is no exception. The opportunity knocks once in an inbox. If you don’t hit your first email to new subscribers out of the park, it’s likely the “unsubscribe” graveyard for you.

While there’s no one-size-fits-all way to guarantee that your email list subscribers will stick around long after opting in, there are a few smart steps you can take -- in your very first email to them -- to boost the chances that they do. And we’re not talking the lazy, generic “Thanks for subscribing. Here, have this coupon.” approach. You have dig deeper.  

Related: 5 Tips for a Killer Email Campaign

Crafting and sending an effective welcome email involves several carefully executed steps. From tweaking the wording of your subject line to avoiding spam trigger words, from writing persuasive body copy to hitting “send” at just the right moment, there’s a lot you can do to develop an engaging, high-impact first email. Doing so helps to start your relationship with fresh subscribers off on the right foot, and, ideally, for the long haul.  

For a step-by-step walkthrough of best practices for that all-important welcome email, check out the insightful infographic care of Easy SMTP below.

Click to Enlarge

How to Engage Your Email Subscribers From the Moment They Sign Up (Infographic)

Related: Letterman's Late Show Legacy for Email Marketers: The Subject Line

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Discover a better way to hire freelancers. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand.

Latest on Entrepreneur