Marketing Bootcamp

Attention, Content Marketers: Here's How to Write an Amazing Headline (Infographic)

Attention, Content Marketers: Here's How to Write an Amazing Headline (Infographic)
Image credit: Startup Stock Photos

Attend our free webinar August 24 and learn how to create highly profitable direct mail campaigns that will grow your business. Register Now »

When it comes to writing clicky headlines, the value of the word ‘amazing’ cannot be overstated. Including the adjective can compound overall engagement by an astronomic 262 percent.

Other tips for optimizing titles? When applicable, specify content categories in brackets -- as in ‘[Infographic],’ ‘[Video]’ or ‘[Slideshow].’ And know that readers can smell an unfulfillable promise from miles away. Words like ‘magic,’ ‘simple,’ ‘free’ and superlatives like ‘always’ and ‘best’ tend to cause click-through-rates to plummet.

The ideal headline length can be slightly trickier to gauge. One hundred and seventeen characters is the magic number for maximum social shareability, though headlines with less than 65 characters appear fully in search results.

Related: Did Video Kill Text Content Marketing?

For additional tips and tricks, check out the infographic below, courtesy of software marketing company Hubspot and Market Domination Media.

Click to Enlarge+
Attention, Content Marketers: Here's How to Write an Amazing Headline (Infographic)

Related: 10 Things Your Website Needs If You Want to Attract the Wealthy Customer