⚡ Get All Content for 20% Off ⚡

Periscope Says Users Watch 40 Years -- Yes, Years -- of Video Every Day The video streaming service, owned by Twitter, says it has 10 million registered accounts.

By Kia Kokalitcheva

entrepreneur daily

This story originally appeared on Fortune Magazine

Periscope, the video broadcasting and streaming service Twitter acquired earlier this year, has released some data on its users, including that it now has more than 10 million registered accounts.

According to a blog post by the team on Wednesday, the service hit that milestone on August 2 after only four months of service. Granted, registered accounts is a nebulous metric, only conveying that roughly 10 million people bothered to sign up for an account, without context as to how many are truly using the app on a regular basis.

But to help with some context, Periscope also revealed that it currently has just under 1.9 million daily active users on iOS and Android. That's less than a fifth of its registered accounts, and a far cry from ephemeral messaging app Snapchat's 100 million daily active users, then again, Periscope is only four months old and its daily active user growth chart is up-and-to-the-right.

And apparently the Periscope team is more focused on a different metric: total time watched per day. As of now, its users watch 40 years — yes, years — of video every day. Though Wall Street has a noticeable obsession with user growth (Twitter's had uncomfortable quarterly earnings recently because of its flat numbers), how much time users spend on a service has been growing in importance. Even Snapchat CEO Evan Spiegel recently said that his team internally looks at "hourly active users" as a more accurate proxy of user engagement.

Kia Kokalitcheva is a reporter at Fortune.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Remote Side Hustle a 43-Year-Old Musician Works on for 1 Hour a Day Earns Nearly $3,000 a Month: 'All From the Comfort of Home'

Sam Ziegler wanted to supplement his income as a professional drummer — then his tech skills and desire to help people came together.

Marketing

Ever Wonder Why Certain Websites Rank Higher Than Yours? This SEO Expert Reveals The Secret to Dominating Search Results

It's often the smart use of SEO, now supercharged with AI, particularly in keyword optimization.

Franchise

The Top Franchise Brands Growing Globally

While our main Fastest-Growing Franchises list focuses on North American growth, more and more brands are looking to grow worldwide. These are the 25 that had the greatest franchise growth outside the U.S. and Canada from July 2022 to July 2023.

Business News

AI Is Impacting Jobs. Here Are the Gigs Affected the Most, According to an Analysis of 5 Million Upwork Postings

The researcher said in the report that freelance jobs were analyzed first because that market will likely see AI's immediate impact.

Leadership

Former Interrogator Shares 5 Behaviors Liars Exhibit and How to Handle Them

Five deceptive behaviors to look for and how to respond to those behaviors when you encounter them.