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GIFs May Be Coming to Brand Posts on Facebook

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In a universe awash in GIFs, remained a prominent holdout. Until May, that is, when it finally softened its position and allowed GIFs in user posts.

endermasali | Shutterstock.com | Enhanced by Entrepreneur

It may be expanding this reversal to brands, as well.  Wendy's and Kuat, Coca-Cola's Brazilian , are pilot-testing the ability to include GIFs in both regular and "boosted" Page posts, TechCrunch reports. Boosted posts are posts that a company pays to have appear higher in newsfeeds.

Image Credit: Wendy's | Facebook

Facebook made it clear that this is a tentative rollout, one that could easily be axed if users respond negatively to GIFs in promoted posts. "We’ve started testing GIF support in posts and boosted posts for a small percentage of Facebook Pages," the company told TechCrunch. "We will evaluate whether it drives a great experience for people before rolling it out to more Pages.”

Related: Facebook Is Making it Easier for Businesses to Chat Privately With Customers

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