Uber Could Bring You a Car Full of Puppies Next Week

Assistant Editor, Contributed Content
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Updated at 3:50 p.m. ET with comments from Uber.

Uber is going to the dogs. Or rather, it’s bringing the dogs to you.

On Wednesday, Feb. 3, the ridesharing giant is hosting another one of its UberPuppies events, whereby customers can have drivers deliver puppies to their door for 15 minutes of playtime. The goal is to encourage shelter adoptions.

The initiative -- timed to celebrate Animal Planet’s Puppy Bowl -- will take place from 11 a.m. to 2 p.m. in New York City, according to a memo sent this week by New York-based pet welfare organization Bideawee to its volunteers. The organization, which is providing puppies and volunteers to Uber, will receive a donation for every 15-minute visit booked along with a matching donation from Animal Planet.

Related: Uber Has a Creative New Way to Distract Drunk Passengers

The cost to Uber customers is $30 per visit.

Over the last few years, UberPuppies programs have taken place in U.S. cities such as Baltimore, Cleveland, Los Angeles and Seattle as well as internationally in Egypt, Taiwan and Canada. Uber also has an UberKittens initiative which began in 2013 on National Cat Day, October 29.

The events have proven effective: More than 100 dogs were adopted from last year’s Puppy Bowl event, and more than 300 kittens were adopted in 40 cities on Kitten Day, according to Uber spokeswoman Sarah Maxwell.

Customers can’t adopt puppies on the spot. The process of adoption is the same as usual for the shelters, meaning it can take some time.

 

For some customers, the experience can be heartbreaking. “One girl last year in L.A. literally cried when she had to let the dog go,” Maxwell recalls.

Bidawee and Animal Planet did not respond to Entrepreneur’s request for comment.

Correction: An earlier version of this article misstated the date of the latest UberPuppies event. It will occur on Wednesday, Feb. 3.

 

Related: Business Travelers Are Now Using Uber More Than Rental Cars

 

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur