You can be on Entrepreneur’s cover!

How This Founder Scaled Globally and Found Sustained Success For entrepreneur Cindy Pasky, growing her company boiled down to one simple word: perspective.

By Amanda Lewan

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Strategic Staffing Solutions in Detroit just celebrated its 25th anniversary this past year. When Founder Cindy Pasky first became a computer programmer in the 1970's she quickly realized that technology would be the future for the workforce. She started her own staffing company in Detroit, which now grosses more than $300 million annually in revenue and has seen more than 20 years of consistent growth and profitability while expanding globally.

Related: Scale Your Leadership Skills as You Scale Your Company

So how does this entrepreneur maintain success while scaling? The one piece of advice Pasky stresses over and over again for entrepreneurs is to start with your perspective. Perspective is Cindy's mantra; it's where she starts and ends her day. It's what she engrains in her employees and company culture. It's what they ask each year at their annual company gathering: What perspective are you starting with?

"Every single day we're here to provide a service and to grow a successful business. Our business can be challenging, and it can be rewarding," she said. "But the most important thing is to ground your perspective."

Related: 5 Easy Ways to Gain Perspective

For Pasky, this means starting from a place of gratitude and empathy toward one another. She reminds her employees that though the challenges you face from business can at times be serious, they should never overshadow what's really important.

"It's easy to get caught up in drama, but you woke up here in the U.S. We can vote. We can drive. We can choose where to work. We usually have a home, and we're not all hungry," she said. "What is it you're facing today and how tough is it really?"

Related: How to Make Employee Engagement a Top Priority

This perspective doesn't just define how she treats and encourages employees, it also sets the tone for the way Strategic Staffing Solutions engages with communities. When she first started the company she knew that corporations could better engage in the communities they extract wealth from. The company gives tremendously to efforts in Detroit, one that's shifting to grow a more tech savvy and entrepreneurial culture.

"Engagement is one of our differentiators," she said. "While we're all about being financially strong, we know this creates capacity for the communities you do business in and engaging with them is part of our corporate mission."

Related: 4 Essentials for Making Your Company Mission Thrive

What's your perspective when you walk into the room, nervous and excited to pitch? When you are struggling to make payroll or having a founder's disagreement? Perhaps we could all benefit from adopting Pasky's strong and empathetic perspective. It starts with how you enter that room for your next big meeting.

"My grandfather taught me when you walk into a room you should see souls first," she said. "The conversation shifts. Then, it's a completely different tone."

Amanda Lewan

Founder and Editor of Michipreneur

Amanda Lewan is a Detroit based writer, Editor of Michipreneur, and co-founder of Bamboo Detroit.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Data & Recovery

This File Backup Tool Subscription Is $25 for Life for One Week Only

AOEMI Backupper Professional is designed to protect, store, and transfer user's files for them.

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Business News

Microsoft's New AI Can Make Photographs Sing and Talk — and It Already Has the Mona Lisa Lip-Syncing

The VASA-1 AI model was not trained on the Mona Lisa but could animate it anyway.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Living

Get Your Business a One-Year Sam's Club Membership for Just $14

Shop for office essentials, lunch for the team, appliances, electronics, and more.