5 Blueprints for Your Brand's Story
You’ve got a great product. Or service. Or both. Your packaging, website and tagline are cohesive. That’s not enough. To be a brand, you need to have a story. As a ’trep, you may feel your founding tale, the one that literally gets you out of bed in the middle of the night, is unique. It may be. But your brand’s story needs to take that personal background and combine it with your company mission to make customers and investors listen. We deconstructed five of the most universal stories brands tell, with some advice on how to use them to write your brand’s next chapter.
Story 1: “The old way had to change.”
Continue Reading With an Entrepreneur Subscription Now 40% Off—Use Code SAVE40
Become a member to get unlimited access and support the voices you want to hear more from. Subscribe to Entrepreneur for just $49/year $29/year.
Not ready for an annual subscription?
Get 3 months free with code
Presented by zendesk