How an Obsessive Movie-Goer Reinvented the Theater's Favorite Food
This entrepreneur turned his popcorn problem into a profitable business.
Bric Simpson was a genuine movie buff: He hit the theater about five times a month. That also made him attuned to the finer points of snacking, and he had some problems. "You pay a premium price for popcorn, but they only butter the top layer. An inch down, you've got almost a whole bucket of popcorn that tastes like cardboard," he says. In 2009, Simpson and his wife were shaking a popcorn bucket to distribute the butter when she said, "You know what we need? A lid."
4th of July Subscription Sale - Unlock this subscriber exclusive article and more for 20% off today.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get 20% off an annual subscription today. Just use code SAVE20 at checkout.
Entrepreneur Editors' Picks
Tory Burch Built a Brand Around Empowering Women. Now Her Foundation Is Furthering Her Mission: 'How Do We as a Company Have a Positive Impact on Humanity?'
This Founder Had to Play College Basketball in Men's Shorts and Shoes, So She Launched an Athletic Clothing Company Named After the Now 50-Year-Old Title IX Act
Is Beyoncé's 'Break My Soul' the Theme Song of the Great Resignation?
You're Probably Falling for All of Amazon Prime Day's Psychological Sales Tactics. A Marketing Professor Reveals Them — and How You Can Actually Get the Best Deal.
Comedian Paul Virzi: 'If You're Not Authentic, You Have Nothing'
Struggling to Come Up With Creative Ideas? Try Doing This.
Picking a Winning Emerging Brand Is How You Get Rich in Franchising. Here's How to Spot One.