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Elon Musk Reveals His Next Idea as 'The Boring Company'

The serial entrepreneur has tunnel vision.

Elon Musk has spent his career building companies with flashy goals such as self-driving cars, human travel to Mars, environmental preservation and friendly artificial intelligence. Now, he’s ready to bore.

Brendan Smialowski / Stringer | Getty Images

Tunnels, not people.

On Saturday, Musk took to Twitter to rant about traffic. But he didn’t just passive aggressively subtweet bad drivers. In his typical fashion, he offered a solution to the problem. 

Related: Elon Musk's Dream Was Put to the Test Today

The man just loves a good pun, it seems.

Musk has long been a proponent of new technologies for moving people. Earlier this decade, he began drumming up momentum for the Hyperloop concept -- a mode of mass transportation that would propel pods through above-ground pneumatic tubes. But as of this weekend, he’s pondering subterranean solutions.

Related: 5 Things I Learned Obsessing Over Elon Musk During My Internship

The timing is right. Last week, Musk was among 18 tech executives who met with President-elect Donald Trump as part of a Strategic and Policy Forum. Musk’s tunnel vision (pun intended) is in line with Trump’s emphasis on infrastructure. The president-elect has proposed $1 trillion of government infrastructure investment to boost the U.S. economy.

While Musk tweeted “I am actually going to do this,” whether he will in fact launch a new venture called “The Boring Company” is yet to be seen. However, he’s since revised his Twitter bio, which now reads, “Tesla, SpaceX, Tunnels (yes, tunnels) & OpenAI.”
Lydia Belanger

Written By

Lydia Belanger is a former associate editor at Entrepreneur. Follow her on Twitter: @LydiaBelanger.