The World's Last Male Northern White Rhino Has Joined Tinder

Give the rhino some love.
The World's Last Male Northern White Rhino Has Joined Tinder
Image credit: Tony Karumba | Getty Images
2 min read

Here’s a Tinder profile you'll want to swipe right on. The world’s last male northern white rhino, “Sudan,” has recently joined the dating app, but he’s not looking for a hookup. Instead, Tinder has partnered with Kenya’s Ol Pejeta Conservancy to help spread awareness and raise money for the endangered species.

“We partnered with [the conservancy] to give the most eligible bachelor in the world a chance to meet his match,” Tinder’s head of communications Matt David said in a statement.

Users in 140 countries have the opportunity to swipe right on the one-of-a-kind bachelor. And after a user swipes right, they’ll receive a message giving them the opportunity to make a donation to help save the northern white rhino from extinction.

And hey, who wouldn’t swipe right? Sudan sounds like a catch. The rhino’s profile reads: “I perform well under pressure. I like to eat grass and chill in the mud.”

Image credit: Tinder

However creative the new fundraising strategy is, the issue is very serious. Right now, Sudan lives at the Kenyan conservancy, where he is protected 24/7 by armed guards. There are two other northern white rhinos, both female, remaining on the planet who also live at the conservancy. Unfortunately, all efforts to breed have not been successful. "We tried everything to get them to mate naturally," said Elodie Sampere, the marketing manager at Kenya's Ol Pejeta conservancy.

Now, to preserve the species, the “last option” is in vitro fertilization (IVF), which will cost a whopping $9 million. That's why the conservancy is doing everything it can to raise money -- even getting support from a dating app.

More from Entrepreneur

Terry's digital marketing expertise can help you with campaign planning, execution and optimization and best practices for content marketing.
Book Your Session

For a limited time only, get this bundle of Entrepreneur PressĀ® titles for less than $30 (60% OFF) on our bookstore when you use "LEAP" at checkout.
Buy Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.