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How the Founder of Dylan's Candy Bar Built an Irresistible Brand

Founder Dylan Lauren explains how she broke through a sugar-stuffed market to build one of the most beloved sweets brands in the world.

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This story appears in the October 2017 issue of Entrepreneur. Subscribe »

Oh my God, that’s terrible!” Dylan Lauren has just taken a bite out of an organic peanut butter cup, let out a sound almost identical to Lucille Ball’s signature “uugh,” and promptly spat out the barely masticated substance into a napkin. She then slides one across the table and suggests that I try it for myself. So I do, and she’s right -- it’s terrible, and tastes every bit as you’d expect a sugar-free, dairy-free, gluten-free Reese’s-cup facsimile would.

Photographed by Robert Maxwell; Grooming, Matt Fugate for Exclusive Artists using Kerastase Aura Botanica

Related: The 6 Biggest Mistakes to Avoid When Building a Brand

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