Entrepreneurs Can Buy Happiness, According to a New Study
A new study reveals that to be happy and less stressed, spend money on saving time.
Sometimes it doesn’t feel like there’s enough time in the day to get everything done. And for entrepreneurs and small-business owners, you’re typically wearing a lot of hats and working long hours. So when it comes to completing non work-related tasks such as grocery shopping, cooking and cleaning, they can often fall to the bottom of your to-do list.

Luckily today, with companies such as TaskRabbit and Uber, it’s become easier to pay someone else to do these tasks for you and buy yourself more time to work on your business. It will cost you -- but it turns out many people are willing to pay. And that’s a good thing, according to recent research.
Related: 10 Facts About Happiness From Around the World
The study, published in the Proceedings of the National Academy of Sciences, found that people who spent money to save time were less stressed about how much time they had, and as a result, were happier.
If you’re stressed about drafting a pitch, coding your website or securing funding, doing small tasks such as grocery shopping and cleaning can sound like time-sucking nightmares. The good news is: outsourcing time-consuming tasks can not only give you the time to do what you do best, but keep you smiling.
"Money can buy happiness if you spend it right," said Elizabeth Dunn, University of British Columbia psychology professor and co-author of the study.
In the study, researchers conducted a series of surveys with more than 6,000 people in the U.S., Denmark, Canada and the Netherlands to understand how a person's spending habits affects the way they feel. Overall, those who spent their money on things such as ordering takeout, taking a cab and hiring household help reported greater life satisfaction than those who spent their money on other things.
Related: 9 Rules for Successful Time Management
As entrepreneurs, time is extremely valuable -- however, so is money. But the study found that whether a person was rich or poor, spending money on saving time boosted happiness levels. “If there’s some task that just thinking about it fills you with dread, then it’s probably worth considering whether you can afford to buy your way out of it,” Dunn said.
So does that mean money can actually buy happiness? No. Buying new clothes, gadgets and other stuff doesn’t in fact make you happier -- only buying time does. To test this, the researchers conducted another experiment where they provided participants $40 on two consecutive weekends and instructed them to spend the money on either material or timesaving purchases. Participants were asked their mood at the end of the day, and those who spent their money to save time were found to have less time-related stress and increased well-being. Material purchases did not have this effect.
Related: How to Manage Time With 10 Tips That Work
Yet, whether you’re a busy entrepreneur, an employee or a c-suite executive -- it’s important to be mindful of the tasks you outsource or automate. While we have the resources to automate nearly everything today, doing tasks such as cooking and driving can help you build a diverse set of skills and give you opportunities to spend quality time with your significant other or family members.
Entrepreneur Editors' Picks
-
James Dyson Created 5,127 Versions of a Product That Failed Before Finally Succeeding. His Tenacity Reveals a Secret of Entrepreneurship.
-
7 Meaningful Ways Your Business Can Honor Memorial Day
-
Breast Implants Left This Founder With Debilitating Symptoms, So She Launched an Intimate-Apparel Line That Goes Beyond Buzzwords
-
Kids in the Hall's Bruce McCulloch Says TikTok Is the New Punk Rock
-
'I Am Not a Diversity Quota,' Says the Founder Disrupting the Dessert Category
-
Memorial Day Is a Time for Remembrance, So What's With All the Mattress Sales?
-
Pharrell Williams, Contemporary Artist Nina Chanel Abney and Brand-Builder Shaun Neff Announce Launch of Game-Changing NFT Platform