Ice Cream

Why Phil Mickelson Just Invested in Frozen Yogurt-Making Robots

The five-time major champion and his business partner has just signed on to open 30 Reis & Irvy's locations in San Diego.
Phil Mickelson has just invested in Reis & Irvy's frozen yogurt-making robots.
Entrepreneur Staff
Associate Editor, Contributed Content
1 min read

World Golf Hall of Famer Phil Mickelson announced this week that he and his business partner, Steve Loy, have signed a deal to open 30 Reis & Irvy's stores in San Diego. Reis & Irvy's makes custom yogurt orders, but it's less a store and more like a vending machine. The only difference is that a robot puts together your order of different yogurt flavors and toppings while you watch. 

It looks like this:

“I’m absolutely thrilled to be part of such transformative industry change,” Mickelson told The New York Post about the partnership. “I’ve pushed boundaries my whole career and that mind-set carries over into the business world.”

These ice cream-making robots can be placed in a variety of locations, and they are installed for free by Reis & Irvy's. They are low-maintenance units, with a self-cleaning mechanism and the capability to serve 200 orders before they need to be serviced. Each kiosk is 15 square feet and weighs 1,500 pounds. 

More from Entrepreneur

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.