⚡ Get All Content for 20% Off ⚡

Learn to Drive Site Traffic With These Google and Facebook Ads Courses Know the ropes so you're not just throwing money into the void.

By Entrepreneur Store

entrepreneur daily

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Paweł Czerwiński

Gone are the days when you needed a Don Draper type, a flashy billboard on the side of the road, and a prime spot in the phonebook to market your business to a sizable audience. Now you can do it yourself, armed with nothing more than an internet connection and accounts on Google AdWords and Facebook Ads, the two most popular (and successful) digital marketing tools. The catch is, though, that you have to know what you're doing when you launch a campaign on either platform—otherwise, you're just throwing money into the void.

Don't wing it or go in blind; instead, simply enroll in the following pair of affordable online courses to start growing your site's traffic and converting ads into sales using Google and Facebook's ad tools.

The Ultimate Guide To Google AdWords 2018

Considering the fact that 85 percent of people use Google to discover and shop for products before making a purchase, you can't afford not to take advantage of the search engine's ad arm as part of your marketing strategy. With a lifetime subscription to the Ultimate Guide to Google AdWords 2018, you get access to 70 lectures and 18 hours of content covering the ins and outs of optimizing an AdWords campaign. After learning how to set up your account from scratch, you'll work through crash courses in key concepts including sales tracking, keyword use, revenue and form submissions, and structuring ad groups.

A $199.99 value, this valuable training is on sale for a limited time for only $12.99.

Facebook Ads & Facebook Marketing Mastery Course

A 2017 report found that Facebook is the preferred social media platform of 62 percent of all digital marketers, and for good reason: It allows businesses to reach a vast and diverse pool of potential customers. The Facebook Ads & Facebook Marketing Mastery Course takes a deep dive into social marketing, revealing how to make a compelling ad, increase conversions while decreasing costs, find new customers, and accrue post engagement.

We normally offer lifetime access to this 11-hour course for $29.99 (a $199.99 value), but right now you can enroll for just $8.99.

Entrepreneur Store

Entrepreneur Leadership Network® Contributor

Entrepreneur Store

Your one-stop shop for the latest technology, online courses and productivity tools to help your business and personal growth. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Remote Side Hustle a 43-Year-Old Musician Works on for 1 Hour a Day Earns Nearly $3,000 a Month: 'All From the Comfort of Home'

Sam Ziegler wanted to supplement his income as a professional drummer — then his tech skills and desire to help people came together.

Business News

Costco CFO Reveals Uncertain Fate of $1.50 Hot Dog and Soda Combo

CFO Richard Galanti reveals that the price will stay the same — but only "for a while."

Business News

The Most Unexpectedly Popular Side Hustle of the Decade Has Low Startup Costs and High Markups

A new report shows that vending machines are a popular investment — and the industry is set to grow up to $3 billion by 2031.

Marketing

Ever Wonder Why Certain Websites Rank Higher Than Yours? This SEO Expert Reveals The Secret to Dominating Search Results

It's often the smart use of SEO, now supercharged with AI, particularly in keyword optimization.

Business News

AI Is Impacting Jobs. Here Are the Gigs Affected the Most, According to an Analysis of 5 Million Upwork Postings

The researcher said in the report that freelance jobs were analyzed first because that market will likely see AI's immediate impact.

Leadership

Former Interrogator Shares 5 Behaviors Liars Exhibit and How to Handle Them

Five deceptive behaviors to look for and how to respond to those behaviors when you encounter them.