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#4 on the Franchise 500: Why Taco Bell Has Its Sights Set On Your City

The #4 company on our Franchise 500 list knows that to grow its customer base, it must go where customers are: metropolitan communities.

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This story appears in the January 2019 issue of Entrepreneur. Subscribe »

Started franchising: 1964   

Total units: 6,999   

Cost to open: $525.1K to $2.6M

Courtesy of Taco Bell

There’s plenty of reason to toast Taco Bell -- and not just because the company’s Cantina locations now serve boozy beverages. Taco Bell, which has moved up from #8 on our list last year, is freshly focused on better serving urban markets, planning to open 1,000 new franchise locations across the U.S. by 2022. Some of those units will be its upmarket Cantina concept, while others will be walk-in shops with no drive-through option.

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