You can be on Entrepreneur’s cover!

Puma Teases Self-Lacing Sneaker to Compete With Nike's Slated for release in 2020, the Puma Fi features a tiny motor, which powers a cable system that 'laces' the training shoe.

By Angela Moscaritolo

entrepreneur daily

This story originally appeared on PCMag

Puma via PCMag

Step aside, Nike. Puma on Thursday unveiled its own self-lacing sneaker to compete with the Adapt BB Nike introduced last month.

Slated for release in 2020, the Puma Fi features a tiny motor, which powers a cable system that "laces" the training shoe when you swipe a touch module on the tongue, Puma said in a news release. And that's not its only trick.

"It comes with a smart sensing capability that learns the shape of the foot of each user and adapts the fit of the shoe to the individual," Puma wrote. "Athletes can also monitor, adjust, and finetune fit through a smartphone app. To make things even more athlete-friendly, users can make on-the-fly adjustments with their Apple Watch$699.99 at Apple Store."

Check out the video below for a peek at the Puma Fi.

Puma is now seeking "tech-savvy" volunteers to beta test the upcoming shoe and provide feedback about its design, usability, and engineering. Interested individuals can sign up for the Fi beta test program via Puma's Pumatrac app, which is available for iOS and Android.

According to Engadget, the Fi will be priced at $330 when it arrives next year, undercutting Nike's $350 Adapt BB.

Fi isn't the only high-tech Puma shoe to get excited about. The company recently revived a computerized running shoe it first released in 1986 called the RS-Computer, updating it with Bluetooth support and a dedicated app. Getting your hands on the new RS-Computer might be a challenge, however: Puma only plans to release 86 globally, honoring the year they were first released.

Angela Moscaritolo has been a PCMag reporter since January 2012. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

This Highly-Debated Piece of Cinematic History Just Sold For Over $700,000 at Auction

The wood panel from "Titanic" is often mistaken as a door. Either way, he couldn't have fit. (Sorry.)

Business News

From Tom Brady to Kevin O'Leary – See Who Lost Big in the Wake of the FTX Crypto Collapse

The crash exposed an $8 billion hole in FTX's accounts, leaving investors and customers scrambling to recoup their funds.

Starting a Business

How to Find the Right Programmers: A Brief Guideline for Startup Founders

For startup founders under a plethora of challenges like timing, investors and changing market demand, it is extremely hard to hire programmers who can deliver.