Instagram Will Support Fundraisers Using Story Stickers

It will help users raise money for non-profits and good causes.
Instagram Will Support Fundraisers Using Story Stickers
Image credit: Zoa-Arts | Getty Images via engadget

Limited-Time Savings: 60% Off of Our Social Media Books

Use code SOCIAL2021 through 5/27/21 to get these books, for less.
2 min read
This story originally appeared on Engadget

Facebook's fundraising tool has raised over $1 billion for non-profits and personal causes since its launch, and now it looks like a similar feature will be rolled out to Instagram later this year. TechCrunch has been digging around in the code of Instagram's Android App and has found a donation sticker, which will let users search for non-profits and add a donate button to their Instagram Story.

The idea was previously -- and briefly -- mentioned at Facebook's Communities Summit earlier this year, with a spokesperson now confirming that "Later this year, people will be able to raise money and help support non-profits that are important to them through a donation sticker in Instagram Stories."

Such a tool would certainly be a redeeming feature for Instagram, which has of late been plagued with headlines surrounding bullying, political propaganda and dangerous influence -- and it's got a lot of development potential. The Fundraiser sticker could get feasibly be expanded to allow for personal donations, along the lines of GoFundMe or Ko-fi (and, indeed, Facebook). It would, however, be up against Snap in this respect, which has already carved a niche for itself as a platform for "fan only" material.

But here's the rub. Mark Zuckerberg has been pretty vocal recently about the role commerce will play for Facebook's family of apps, and its fundraising feature has supported that. Enter your card details once and the platform will keep them on file unless you go through a pretty laborious process to remove them.

Will the same deal apply to Fundraising stickers on Instagram? Shopping on Instagram is already incredibly attractive thanks to the lure of artfully curated posts from influencers. Adding a one-click purchase feature already populated with your bank details will make it dangerously easy, too. To encourage donations, Instagram will need to make it straightforward to get your bank details saved. If its purpose is truly altruistic, it will need to make it easy to remove them, too.

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Make sure you’re covered for physical injuries or property damage that occur at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur