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Sole Proprietor

Profile of Inc., an any-shoe-you-could-want Web site

This story appears in the December 2000 issue of Entrepreneurs Start-Ups magazine.

Nick Swinmurn, 27, admits, "I didn't know anything about shoes" before starting Inc. (formerly, where you can find every size, style and color of footwear manufactured by about 100 brands. He was a film major in college, for heaven's sake-and before getting a taste of e-business, he worked for the San Diego Padres.

Knowing his career with the Padres had peaked, Swinmurn moved on to, where he witnessed another recent college graduate enjoy the venture's speedy growth. Swinmurn absorbed as much as he could while conceiving of ways he could successfully utilize the Internet for his own means. Following a trip to the mall when he couldn't find the boots he wanted, Swinmurn wanted a site where consumers could get every style from every brand.

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