The Actor in Peloton's Cringey Holiday Ad Says His Few Seconds of Airtime Led to 'Malicious Feedback That Is All Associated With My Face'

The actor in Peloton's confusing and much-criticized holiday ad has broken his silence.
The Actor in Peloton's Cringey Holiday Ad Says His Few Seconds of Airtime Led to 'Malicious Feedback That Is All Associated With My Face'
Image credit: Peloton/YouTube

Free Book Preview Ultimate Guide to Facebook Advertising

Get a glimpse of how to use Facebook’s marketing resources to your business’s advantage.
2 min read
This story originally appeared on Business Insider

Beyond the memes and tweets, there are real people behind the faces in the Peloton ad.

Sean Hunter, an actor and teacher who appears for just a few seconds without speaking in Peloton's recently released holiday commercial, told Psychology Today about his experience being involved in the ad that went viral.

"As my face continues to be screenshot online, I wonder what repercussions will come back to me," Hunter told Psychology Today. "I pride myself on being a great teacher and developing actor, and I can only hope that this affects neither."

Peloton released its holiday commercial to a mass uproar on social media. The ad, which was released on YouTube on November 21 and is being shown on TV, follows a woman's yearlong selfie journey after her partner, played by Hunter, gave her a Peloton for the holidays.

Peloton/YouTube

People criticized the ad for many reasons, including its awkward format that blends a selfie journey with a traditional ad concept. Hunter's character experienced a lot of the backlash for his seemingly sexist suggestion that his partner in the commercial should work out more.

"My 5 seconds of air time created an array of malicious feedback that is all associated with my face," Hunter told Psychology Today. 

In a statement to CNBC, a Peloton spokesperson said the company "was disappointed in how some have misinterpreted this commercial."

Peloton did not respond to Business Insider's requests for comment.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur