The Actor in Peloton's Cringey Holiday Ad Says His Few Seconds of Airtime Led to 'Malicious Feedback That Is All Associated With My Face'
Free Book Preview Ultimate Guide to Facebook Advertising
Sean Hunter, an actor and teacher who appears for just a few seconds without speaking in Peloton's recently released holiday commercial, told Psychology Today about his experience being involved in the ad that went viral.
"As my face continues to be screenshot online, I wonder what repercussions will come back to me," Hunter told Psychology Today. "I pride myself on being a great teacher and developing actor, and I can only hope that this affects neither."
Peloton released its holiday commercial to a mass uproar on social media. The ad, which was released on YouTube on November 21 and is being shown on TV, follows a woman's yearlong selfie journey after her partner, played by Hunter, gave her a Peloton for the holidays.
People criticized the ad for many reasons, including its awkward format that blends a selfie journey with a traditional ad concept. Hunter's character experienced a lot of the backlash for his seemingly sexist suggestion that his partner in the commercial should work out more.
"My 5 seconds of air time created an array of malicious feedback that is all associated with my face," Hunter told Psychology Today.
Peloton did not respond to Business Insider's requests for comment.