Hello, My Name Is. . .
The best way to protect your invention? Brand your name.
Lea Cavender's epiphany, one that would change her life forever, occurred in a ribbon store. Back when the founder of E-Z Bowz LLC was still an employee at Ribbon Outlet, she realized the biggest reason people didn't buy more ribbons was that they simply didn't know how to tie bows. So she recruited the assistance of her father to create E-Z BowMaker, a wooden device that made tying beautiful bows a snap.
Ribbon Outlet immediately placed an order for a whopping 10,000 E-Z BowMakers in 1993, and Cavender, 43, was off and running. She and her 48-year-old husband, Art, quickly built the business to sales of $1.5 million during its first year.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Get 3 months free with code zendesk
Presented by Zendesk
Entrepreneur Editors' Picks
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
Why You Need to Become an Inclusive Leader (and How to Do It)
Career Transitions You Can Make in Your 40s and 50s
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
4 Principles to Develop Next-Level Leadership at Your Company
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market