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Why This Founder Asked Her Biggest Competitor for Help

It was a big risk, but it may have saved her business.

This story appears in the April 2020 issue of Entrepreneur. Subscribe »

Angela Gennari didn't expect to win. She's honest about that. She's the founder of Titan Global Enterprises, an Atlanta-­based company that staffs and runs security for events, and it's a small player in a giant industry. So when the University of Georgia's athletics contract came up for 2019 (which included its huge football stadium), she saw it as a good learning opportunity. She thought she'd throw everything she had at the bid, lose, get some great insight, and be better prepared next time. But then the unexpected happened: She won. "What a sense of release that was," she says.

Dee Flores of Deelitte Photography

The feeling would soon turn to panic. She discovered that her three employees overseeing operations were slacking — not filing important documents, not properly training new employees, and so on. "It could have cost me the company," she says. All three resigned. But now she was left to clean up the mess and shoulder the giant contract all by herself. It was impossible.

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