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4 Ways Your Business Can Leverage Its Proprietary Data

Few brands know how to benefit from it. Make sure yours is among those that does.

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Step aside, content — data is king.

Sompong Rattanakunchon | Getty Images

The more you know about your customer base (and your potential customers), the better off you are, no matter what line of work you’re in. Most businesses gather a fair bit of data about their customers, including phone numbers, email addresses, places of work and purchasing habits.

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