CEO Survival Guide: Leading with Authenticity, Transparency and Trust
In times of crisis, follow "The Five T's of Trust."
Being a leader is challenging, even in the best of times — some may say it takes a survivor mentality. So, in the current climate, when everything is heightened, I find myself returning again and again to one of my favorite quotes from William Arthur Ward: “Adversity causes some men to break, and others to break records.”

I refuse to be broken by adversity. The future has never seemed more uncertain, but I believe we already have the tools to bring certainty back to the decisions we make as CEOs and leaders. By staying true to our core values, cultivating habits of information sharing, and establishing principles of data trust, we can guide our companies through this crisis and into the future.
Memorial Day Subscription Sale- Unlock this subscriber exclusive article and more for 20% off today.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get a year subscription today for 20% off. Just use code SAVE20 at checkout.
Entrepreneur Editors' Picks
-
James Dyson Created 5,127 Versions of a Product That Failed Before Finally Succeeding. His Tenacity Reveals a Secret of Entrepreneurship.
-
7 Meaningful Ways Your Business Can Honor Memorial Day
-
Breast Implants Left This Founder With Debilitating Symptoms, So She Launched an Intimate-Apparel Line That Goes Beyond Buzzwords
-
Kids in the Hall's Bruce McCulloch Says TikTok Is the New Punk Rock
-
'I Am Not a Diversity Quota,' Says the Founder Disrupting the Dessert Category
-
Memorial Day Is a Time for Remembrance, So What's With All the Mattress Sales?
-
Pharrell Williams, Contemporary Artist Nina Chanel Abney and Brand-Builder Shaun Neff Announce Launch of Game-Changing NFT Platform