What Hollywood Movies Can Teach Us About Creating Unforgettable Customer Experiences Success in business, as on the big screen, can be broken down into three essential acts.
By Scott Greenberg •
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Long before becoming a business speaker and coach, I went to film school at NYU and worked in Hollywood in movie development. I also co-owned a screenwriting consultancy and read countless scripts. I observed that good cinematic stories are generally written in three distinct acts designed to create and sustain a dramatic journey for the audience. If done well, they leave us with a powerful, memorable feeling. That journey is exactly what you want for your customers.
Act One
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