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Your Business Won't Make It If You Don't Do This

It is crucial to build your business in tandem with a proactive promotional plan.

Opinions expressed by Entrepreneur contributors are their own.

Building a business without a marketing plan is like going to the grocery without a list. You’ll end up throwing money away on things that aren’t good for you and you’ll forget to purchase what you actually need. 

So many entrepreneurs drum up an idea for a business, they build and scale and iterate upon that idea, then — usually after their budget’s already been exhausted on development — realize they still have to tell the world about their idea, or nobody will want to spend money on it.

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