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How to Convert Your PR Wins Into Sales

When your business receives media coverage, it's only the beginning of realizing its full value. Here how your organization can ensure that press coverage drives key objectives.

Opinions expressed by Entrepreneur contributors are their own.

A media outlet covered your business or published something you wrote. Time to sit back and let the leads roll in, right? Only if you want to leave most of the value on the table.

While press coverage does lead to prospects directly reaching out, it often takes an additional step or two to convert media exposure into new business. B2Bs, in particular, need to leverage media coverage in their marketing and sales channels to realize the best return on their investment in PR.

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