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How Having No Time and Two Kids Inspired This Fitness Entrepreneur to Launch Her Own Business

Jennifer Jacobs details the launch and growth of the J Method.

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In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.) 

Jennifer Jacobs

Who are you and what’s your business?  

I am Jennifer Jacobs, CEO and founder of the J METHOD, and the newest Super Trainer of Beachbody. The J METHOD is not just a workout program, it is a mindset to resist your limits and unleash your best self. The J METHOD teaches you to train with a purpose towards your goals by improving movement, developing balance, redefining strength, and optimizing nutrition through a functional training approach. The J METHOD is an efficient and effective way to train less, gain more and train anytime, anywhere. 

Related: How These Teen Sisters Make $20 Million a Year in the Beauty Biz

What inspired you to create it? What was your "aha moment"?  

What has been your biggest challenge during the pandemic and how did you pivot to overcome it?  

 What advice would you give entrepreneurs looking for funding?

What does the word “entrepreneur” mean to you?  

What is something many aspiring business owners think they need that they really don't?  

Is there a particular quote or saying that you use as personal motivation?