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How This Little Boy Ollie Inspired a Business That Is Helping Drug and Trauma-Exposed Infants

Hindi Zeidman explains how caring for her foster son Ollie has led to a business that is making a huge positive impact on the lives of infants and their families across the country.

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In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.) 

Hindi Zeidman

Who are you and what’s your business?

My name is Hindi Zeidman, I am a single mom (by choice) to my amazing little one, Olive Steele, and I am the founder and CEO of The Ollie World. My goal has always been to have a positive impact in the lives of little ones and we hope to achieve that in the purposeful products we create here at The Ollie World. 

What inspired you to create The Ollie World? 

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What has been your biggest challenge during the pandemic and how did you pivot to overcome it?

What advice would you give entrepreneurs looking for funding?

For the most part, I am essentially all self-funded. I had an initial investment from a family member that allowed me to purchase my first round of inventory when I first started 7 and a half years ago. Since then, I have been able to operate without outside funding, which I am very aware is not something most small businesses can operate by. 

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What does the word “entrepreneur” mean to you?

What is something many aspiring business owners think they need that they really don't?

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Is there a particular quote or saying that you use as personal motivation?