Subscribe to Entrepreneur for $5

Think Emotion-Driven Decisions Are Bad? Behavioral Economists Disagree.

When it comes to strategy, "emotion" is a dirty word. But experts say the data shows you should embrace your feelings when making tough calls.

By Hamza Mudassir May 12, 2022

This story appears in the June 2022 issue of Entrepreneur. Subscribe »

Image Credit: Viktor Koen

You rarely hear the words “emotion” and “strategy” in the same breath.

Continue reading this article - and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.

James Dyson Created 5,127 Versions of a Product That Failed Before Finally Succeeding. His Tenacity Reveals a Secret of Entrepreneurship.
7 Meaningful Ways Your Business Can Honor Memorial Day
Breast Implants Left This Founder With Debilitating Symptoms, So She Launched an Intimate-Apparel Line That Goes Beyond Buzzwords
Kids in the Hall's Bruce McCulloch Says TikTok Is the New Punk Rock
'I Am Not a Diversity Quota,' Says the Founder Disrupting the Dessert Category
Memorial Day Is a Time for Remembrance, So What's With All the Mattress Sales?
Pharrell Williams, Contemporary Artist Nina Chanel Abney and Brand-Builder Shaun Neff Announce Launch of Game-Changing NFT Platform