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Think Emotion-Driven Decisions Are Bad? Behavioral Economists Disagree. When it comes to strategy, "emotion" is a dirty word. But experts say the data shows you should embrace your feelings when making tough calls.
By Hamza Mudassir •
This story appears in the June 2022 issue of Entrepreneur. Subscribe »
Image Credit: Viktor Koen
You rarely hear the words "emotion" and "strategy" in the same breath.
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