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When My Company Botched Its New App Rollout, We Learned A Critical Lesson About How to Serve Customers.

Communication is everything.

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This story appears in the June 2022 issue of Entrepreneur. Subscribe »

It felt like we had done everything right. We did our research. We asked our customers what they wanted. We built what they told us. Then, on May 10, 2021, we rolled out our new product and expected a lovefest.

Courtesy of Calibrate

Instead, that rollout launched a firestorm.

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