📺 Stream EntrepreneurTV for Free 📺

The Cost of Halloween Candy Is Scary This Year, Thanks to Inflation Skittles and Starburst lead the pack with the biggest price hikes.

By Jonathan Small

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

This is not a trick. The cost of Halloween treats is way up in 2022.

For example, the price of Skittles has increased 42% from last year, according to analysis from Datasembly

And if you want a juicy Starburst blast, be prepared to pay 32% more.

Related: Your Halloween Candy Will Be Smaller This Year (And Not Just Because of Inflation)

Rising candy costs for consumers

Americans will spend $3.1 billion on candy this Halloween. But thanks to soaring inflation, candy — like pretty much everything else these days — is more expensive. Take a look at these price increases, courtesy of Axios:

Candy isn't even being spared from the supply chain woes. Starburst, which is made by Mars Wrigley, gets its sugar from the Caribbean, but hurricane season caused delays in the transport of goods.

But despite the surge in candy cost, American consumers still plan on taking a big sugary bite. According to a survey from the National Confectioners Association, 82% of Americans will celebrate Halloween this year, and they're expected to shell out 48% more for candy.

Anticipating the surge, companies such as Walmart and Lowes prepared for Halloween by ordering more products and stocking the shelves early.

Inflation be darned. Trick-or-treaters are sweet on candy.

Jonathan Small

Entrepreneur Leadership Network® VIP

Founder, Write About Now Media

Jonathan Small is an award-winning author, journalist, producer, and podcast host. For 25 years, he has worked as a sought-after storyteller for top media companies such as The New York Times, Hearst, Entrepreneur, and Condé Nast. He has held executive roles at Glamour, Fitness, and Entrepreneur and regularly contributes to The New York Times, TV Guide, Cosmo, Details, Maxim, and Good Housekeeping. He is the former “Jake” advice columnist for Glamour magazine and the “Guy Guru” at Cosmo.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Marketing

How to Actually Get Returns in Your Marketing Efforts

The field of newsletter marketing offers a highly cost-efficient channel for achieving high ROI in promotional campaigns, thanks to new AI-powered tools that identify target audiences and track their engagement with ads, enabling the ability to optimize spend.

Growing a Business

Hiring an Agency of Some Kind Is Inevitable as You Grow — These Are My Insider Recommendations For a Successful Agency Relationship.

For many entrepreneurs, hiring an agency — whether it's a PR agency, a branding agency or a sales training agency — is new ground. I've been in your shoes and I've worked on both sides; these are my suggestions to find the right agency partnership.

Side Hustle

3 Secrets to Starting a Small Business Side Hustle That Gives Your Day Job a Run for Its Money, According to People Who Did Just That — and Made Millions

Almost anyone can start a side hustle — but only those ready to level up can use it to out-earn their 9-5s.

Franchise

These 5 Bad Habits Are Hurting Your Business — Here's How to Break Them

When you develop these negative habits, it can severely impact work performance and, because the behavior has become so routine, you may not even realize the harm you're causing. Here's how to tackle these 5 bad business habits head-on.

Devices

Working Late? This Charging Pad and Nightlight Combo is $60 Off.

Get your bedside table up to snuff with this clever device.