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Humor Sells

Why making people laugh can help you bring in the business

This story appears in the April 2002 issue of Teen Startups.

( - There's a saying in the advertising world: "Humor sells." That's why most commercials are funny and why many companies and products have funny-sounding names. You should be thinking of ways to use humor in your business, too. Here's why.

  • Humor helps customers remember you. Your friends may know that your yard cleanup business is "Bobby's Yard Care," but a customer who can't recall your name can look at his yard full of leaves and easily remember it if it's called "Leaf It to Me."
  • Laughter makes people feel good. When customers laugh because of your funny company name or the silly picture on the package, they associate that good feeling with doing business with you.
  • A sense of humor is an admirable quality. We like people who can take their business seriously while taking themselves lightly.

OK, you're convinced that humor sells. How can you use it in your business? Here are four easy ways:

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