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Sign of the Times

Are you missing out on this simple, inexpensive marketing tool?

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This story appears in the January 2005 issue of Entrepreneur. Subscribe »

How many e-mail messages do you send every day: 10, 50 or more? Seize the opportunity to promote your business to a highly targeted audience without spending a dime. Few words are more powerful than those in your e-mail signature line.

Marketers whose e-mail messages only contain their names and contact information are missing out. E-mail recipients have already opted for communication from you. Plus, they're key members of your unofficial marketing network: prospects, clients, employees, press contacts and colleagues. Your signature line is the perfectly unobtrusive space for a customized promotional pitch. Try these tactics to turn your "sign-offs" into sales:

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