My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Starting a Business

Making Waves

For the brothers who made the fish taco a million-dollar industry, it's all relative.
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Description: Casual eatery offering Mexican food with a hint of Chinese/Brazilian flavors
Founders: Mingo Lee, 35; Wing Lam, 43; and Ed Lee, 40
Location: Costa Mesa, California, plus 35 more locations
2004 projected sales: More than $35 million
http://www.wahoos.com

Meal Ticket: When their parents sold their Chinese restaurant in 1988, these brothers were offered an enticing challenge: Take $30,000, and start a business together.

Home Cooking: Moving to Costa Mesa, California, in 1975, the Brazilian-raised Chinese brothers set out to create a menu that would fuse their backgrounds with the Mexican fare introduced to them in Southern California. The result: a signature plate of charbroiled fish tacos, whole black beans and white rice, along with recipes gathered from family and friends.

Local Motion: Their first store, in Costa Mesa, California, was on a street inhabited by surf apparel giants like Billabong, Quiksilver and Rip Curl. The surfing industry's ardor for the healthy and unique cuisine generated buzz, creating a "cool factor" that drew admirers from outside the surfing realm. The surfers are also credited with creating Wahoo's trademark décor--what began as a quasi turf war, with surfers slapping stickers from their brands on the restaurant's walls, became a tradition.

On the Road: With 35 locations (10 are franchised), mostly in Southern California, Wahoo's also hopes to find homes in locales like Arizona, Hawaii and Las Vegas.

How Do You Choose Just the Right Niche for Your Ecommerce Business? A Checklist