Marketing
Olipop is Worth $1.8 Billion. Here’s Its Influencer Marketing Strategy, Which Can Work for Any Brand
Yes, you can afford influencer marketing. Just follow the Olipop model.
Jason Feifer is the editor in chief of Entrepreneur magazine, a keynote speaker, and host of the podcast Problem Solvers. His newsletter, One Thing Better, helps entrepreneurs become more successful and satisfied.
As a speaker, Jason teaches the most important skill in business: adaptability. He's learned how the world's most impressive leaders and entrepreneurs thrive during change, and teaches those tactics to individuals, companies, and franchises — including Google, 1-800-GOT-JUNK, Clorox, Alibaba, Pfizer, Pearle Vision, Crocs, Dick's Sporting Goods, and many more.
More From Jason Feifer
Business News
Hi, Thanks for Reading My Column in the March/April Issue!
A quick video message (and some advice) from Jason Feifer
Thought Leaders
Meet the Millennial Founder Who Built a $10 Billion Startup On an Ancient Philosophy: ‘There’s No Better System Than Nature’
With Notion, Ivan Zhao built a digital workspace that Gen Z is flocking to. The key to his success? Consider the humble beetle.
Building a Business
Have Great Ideas? Here’s Why the Best Thing You Can Do Is Give Them Away.
Will people just steal your work?
Buying a Franchise
Taco Bell Is More Than 60 Years Old — Here’s the Brand’s Secret to Staying Relevant, According to Its CEO
The fast food franchise has its sights set on something bigger than the quick service restaurant category. That landed it the #1 spot on our Franchise 500 for the fifth time.
Buying a Franchise
What Do the Top Franchises of 2025 Have In Common? It All Comes Down to One Critical Factor
Here's how we determined the companies in our annual Franchise 500 ranking, and what we learned from the data.
Business Ideas
‘The Sword We Refuse to Die On’: Why Chip and Joanna Gaines Want to Take New Risks and Make Unexpected TV Shows
How Chip and Joanna Gaines define their entrepreneurial mission — and why it's so important to their success.
Marketing
This 30-Year-Old Ad Predicted Life Today, and Keeps Going Viral. Here’s How Its Creators Made It
This TIAA-CREF ad was shockingly accurate. Its makers said they didn't want to commit "advertising malpractice."
Building a Business
I Faced My First True Professional Meltdown — And It Led to an Eye-Opening Revelation
We all know the importance of picking yourself back up after a failure. But I had always believed how fast you make that recovery was what mattered.
Building a Business
NBA Star Jaylen Brown Turned Down $50 Million Worth of Deals to Start His New Business — And He Got the Idea From Kobe Bryant
The NBA Finals MVP sat down to talk business with Kickstarter CEO Everette Taylor for a new series called 'The Playbook,' by Entrepreneur and Sports Illustrated.
Building a Business
The Author of ‘Million Dollar Weekend’ Says This Is the Only Difference Between You and the Many ‘Very, Very Dumb People’ Making a Lot of Money
"They just started, and eventually they got somewhere."
Side Hustle
Want to Turn Your Passion Into A Business? Follow These 3 Important Rules
We helped an artist turn his art into a business — and you can do it too
Building a Business
Most People Overlook This Social Trick to Make Others Like You: ‘It Requires Little Talent and Adds so Much Value’
It's easy and creates all kinds of opportunities.
Building a Business
How to Ask Friends and Family for Money Without It Getting Awkward
Your friends-and-family fundraising round doesn't have to be scary, says celebrated investor Mike Maples Jr.
Building a Business
This Serial Founder on Why It’s Cheaper Than Ever to Start a Business — and Other Surprising Insights
Brian Lee cofounded companies like LegalZoom and ShoeDazzle — and he believes many beliefs about business these days are nonsense. Sure, it's harder to raise capital. But it's actually cheaper than ever to start a company.
Building a Business
Small Business Owners Lose an Average of 7 Hours of Sleep Per Week — Here’s What’s Causing It
Stressed-out small business owners are losing sleep — and now we know exactly how much.
Building a Business
Small Business Owners Are Watching the Election — But They’re Deeply Skeptical
Small business owners are following election news closely — but will the outcome actually help their business? They're not so sure.
Business News
We Asked 500 Small Business Owners What They Thought About the Economy, Inflation and the Upcoming Election. Here Are the Results.
Our survey of 500 small business owners revealed how business is going, what the biggest threats to their companies are and more.
Business News
When This Energy Drink Changed Its Packaging, Sales Skyrocketed to $40 Million. Here’s Why It Worked.
Hiball learned an important lesson: "Know what you are, and what your differentiation is."
Human Resources
This Learning Expert Developed a Hack to Get Honest Answers Out of People — ‘I Was Shocked. Had I Not Asked He Never Would’ve Told Me.’
Want to know what people really think? Use this "requesting reactions" strategy.
Building a Business
After I Screwed Up My Webinar, I Realized Disasters Can Be ‘Accidental Experiments’
The whole debacle showed me another way of looking at unexpected setbacks.
Building a Business
This Brilliant ‘Cohort’ Trick Can Help You Come Up With a Business Idea Worth Millions
When you're looking to solve a problem or start a new business, Future CEO Rishi Mandal has a three-step tactic that helped him get his start.
Human Resources
“It Was Horrifying and Scary”: Bar Rescue’s Jon Taffer Describes the First Time He Screamed at Someone on Camera
Here's why Jon Taffer first started yelling on TV — and what it can teach every new manager.
Online Presence
Stop Doing These 3 Things on Social Media, says Gary Vaynerchuk
Want to get the right attention? Here are three social strategies to stop — and three ones to start.
Entrepreneurs
Want to Be More Productive? Here’s How Google Executives Structure Their Schedules
These five tactics from inside Google will help you focus and protect your time.
Thought Leaders
A Whole Foods Customer Told the Company’s Founder: ‘You’re Just Not a Good CEO’ — Here Was His Response
John Mackey has been doing things differently for a long time, and this is what he's learned.
Entrepreneurs
After Going to Prison, He Worked Hard to Build a Career. Then This Happened, and He Discovered a Liberating Truth.
Steve's story illustrates that every action has two risks.
Building a Business
To Make Your First Million Dollars, Draw Up This Venn Diagram: ‘You Want to Fall Right In the Middle. If You Do, I Think It’ll Take 5 Years’
The hosts of 'My First Million' believe anyone can make it happen if they follow this formula.
Building a Business
Want to Become an Industry Leader? Be a Guest on Podcasts — But Not the Ones You Think
If you are trying to promote your new product or service, there's a simple yet effective way to stand out from the rest.
Buying a Franchise
This Franchise Leader Just Became the Newest Investor on Dragons’ Den, the Canadian Shark Tank
Brian Scudamore, founder and CEO of 1-800-GOT-JUNK?, is joining the cast of Dragons' Den in Canada.
