Mikal E. Belicove | Page 8

LinkedIn's co-founder talks about what it takes to succeed in a down economy.

Retargeting can lead to increased conversions and turn abandoned site visits into sales.

See why Google's latest search algorithm, Panda, rewards original content.

New rules governing the SBA's 8(a) program went into effect this week. See if your business can benefit from the changes.

Being able to accept credit cards on the go has been a boon for businesses, but one payment processor says it can be risky.

Group buying is growing by leaps and bounds. Get in on the action with a site of your own.

To find consumers who have money to spend, you may need to look up market. Here's how the New York Times is aiming to help.

Between running a business and marketing it, you may need a hand building your Facebook presence. Here's how to get help.

There you are, busily marketing your business or brand through social networking and suddenly you’re experiencing a rash of unsubscribes, unfans, unlikes or unfollows on your email, Facebook or Twitter accounts. What’s going on here? It’s like that old Righteous Brothers hit, “You’ve Lost That Loving Feeling.” Only this time around it’s not a mid-60s […]

How to size up and select a webmaster who can keep your site one step ahead.

Members of Congress are expected to introduce privacy bills this week that would require the Federal Trade Commission (FTC) to initiate a Do Not Track registry for online advertisers. Such legislation could ultimately have an effect on entrepreneurs and businesses of all sizes that rely on certain types of online marketing — especially retargeting (also […]

There’s an independent theater near my house that offers customers a cheesy looking discount card. Show it to the disinterested teen-ager behind the glass when you buy a ticket and he’ll take your money and punch a hole in the card. After five punches, the next film is free. Of course, if it’s a “new” […]

Over the weekend, I made a purchase online from a site called Abe’s Market. I was looking for a hard-to-find product and Google pointed me in Abe’s direction. It’s a great-looking site, focusing exclusively on “Green, Natural, and Eco-Friendly” products. It’s easy to navigate, has an exceptional blog with lots of helpful information — and […]

Treat every page of your website as if it's the homepage.

It’s hard to believe that Wikipedia celebrated its 10th birthday last week. The popular online reference site was launched back on Jan. 15, 2001, by Jimmy Wales and Larry Sanger.With 17 million articles in more than 250 different languages, Wikipedia is consistently ranked as one of the most popular sites on the net. And this […]

At first glance, using your cell phone as a businesscommunication tool makes perfect sense. It’s lighter than a laptop, fits easilyin your pocket, purse or the palm of your hand, connects to the internet nearlyeverywhere you go, and seemingly provides instant access to everything you needwhen you’re out of the office. So why am I […]

When it comes to the latest and greatest in marketingtools, maybe you’ve heard the term QR code bandied about as the next big thing.The initials QR stand for Quick Response, and you should think of a QR code asan easy-to-create, two-dimensional bar code that can be scanned by a smart phoneto instantly and effortlessly share […]

On a scale of one to 10 — with 10 being excruciatinglyboring — I’d rank website terms and conditions of use agreements as maybe atwenty. Dry as dust. The only thing less spellbinding than T&Cs might bethe privacy policies that often accompany such gray type. Why do companies insist on including them on theirsites? After […]

If you’re looking to develop or improve a successful intranet for your start-up or business, you might want to take a look at thecommon themes identified among the winners of this year’s Intranet DesignContest put on by the Nielsen Norman Group. Not familiar with this international competition? NNG isa Freemont, Calif.-based website usability research firm. […]

This is the time of year when business strategists areasked to give their take on the future of the web and online entrepreneurshipin general. I’ve been asked no less than a dozen times between October and theend of December to prognosticate in writing about trends and predictions forthe upcoming year. And to date, I’ve successfully […]

When I worked in the corporate world (think globalcorporation with 30,000 employees and a Board of Directors complete with anaudit committee), this was the time of year when everyone in the enterprisereceived their final financial targets for the following fiscal quarter, aswell as numbers for all of the next fiscal year. Bonus and incentive plans […]

You can find plenty of arguments for and against outsourcing the management of your company’s social media initiatives. From ghosting your company’s blog entries, Facebook status updates and tweets to monitoring and mining platforms for inappropriate content and customer insight, some companies just find it easier to pass these responsibilities to a third-party provider. Whether […]

If you’re a webmaster, five words you never want to find on the search results for your website on Google are, “This site may be compromised.” The fact that hackers and crackers are making a picnic lunch out of your website pretty much means your immediate future has already been planned for you. Anything else […]