Marketing
To Find Local Customers, Use Local Resources
New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot's Guide to Facebook, is now available at bookstores.
More From Mikal E. Belicove
Online Presence
How Facebook’s Facelift Affects Your Business
While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
Online Presence
A Profile of the Active Social Networker
Americans are spending more time on social networks and blogs, according to a new study from Nielsen. Here's what that means for you.
Online Presence
Are Facebook Posts Penalized by Using Third-Party Tools?
If a new report is to be believed, using a third-party tool to post Facebook updates may actually do more harm than good.
Marketing
Five Reasons Why Websites Still Matter
Online sales and lead generation dictate that you use all of your available resources, including a website.
Online Presence
Labor Ruling Is a Reminder to Revisit Social Media Policies
A recent decision suggests it's time to consult with counsel regarding the legality of your social media policies.
Online Presence
Can a Tweet Button Drive More Traffic to Your Web Page?
Installing social sharing buttons is an easy way to increase the visibility of your website.
Online Presence
Who Checks Your Company’s Social Media Profile?
The percentage of adults using social media sites on a daily basis continues to rise. Here's how to update your communications strategy accordingly.
Online Presence
What Facebook’s Latest Changes Mean for Businesses
Recent changes give businesses that market and engage customers on Facebook more reasons to cheer than jeer.
Building a Business
Understanding Google’s New Sitelinks
Google recently introduced a new format and design for sitelinks that gives more real estate to some website search results.
Online Presence
The Fallacy Behind ‘Facebook Fatigue’
Recent studies claim we're getting tired of Facebook. Going beyond the initial numbers reveals a different story.
Online Presence
Facebook Posting Techniques that Really Work
Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
Online Presence
Is Business Email Dead?
Some claim email is a dying communications tool. Here's why social media can't replace email.
Online Presence
How To Smooth a Rejected Job Applicant’s Feathers
Job seekers can hold a grudge if you reject them for a position. Here's how to avoid their fury.
Online Presence
Do’s and Don’ts of Using Social Media to Screen New Hires
If your HR department or hiring manager is thinking about vetting job applicants via social media sites, consider these consequences.
Building a Business
Affordable Video Hosting for Small Businesses
Incorporating video into your website just got a really affordable. Check out this review of Vimeo PRO.
Building a Business
Is Your Business Ready for Video?
What are you waiting for? It's time get in the game. A whopping 71 percent of adults now consume video content online.
Marketing
AdWords Express Takes Pain Out of Local Online Advertising
Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?
Online Presence
Five Lies About Social Media Marketing
Social-media makes even the best marketers forget everything they already know about marketing.
Business News
Why and How to Build Customer Relationships with Website Comments
Tap into the social nature of your website's visitors to boost relationships with customers and your company's reach.
Online Presence
Why Facebook’s Friends May Fade
While its customer satisfaction score jumped by 3 percent in 2011, Facebook continues to disappoint the masses.
Building a Business
A Competition Roundup for Entrepreneurs
Looking to score some loot for your business? Check out these four contests for entrepreneurs and small-business owners.
Online Presence
Don’t Use Facebook to Gripe about Work
A recent employee firing, whether right or wrong, sheds light on why you need a social media use policy at your workplace.
Online Presence
Report: Facebook Users are a Trusting Bunch
A new study investigates if Facebook and other popular social networking sites are socially isolating.
Building a Business
Google+ Isn’t Ready For Business
Chomping at the bit to put your business on Google+? You're not alone -- but you'll have to wait.
Marketing
FTC Takes Aim at ‘Fake News’ Websites
Advertisements framed as newsy websites are starting to draw the ire of the Federal Trade Commission, and with good reason.
Online Presence
Advertise on Facebook? AmEx Has the Credit Card for You
The AmEx program looks good on paper, but, for many entrepreneurs, the cost of entry may be too high.
Building a Business
New Facebook Ad Unit Ask Users to Chime In
Facebook's latest advertising concept -- Comment ads -- allow brands to engage with consumers in an entirely new way.
Building a Business
Climbing on the Social Media IPO Bandwagon
The latest tech companies to go public have seen their share prices sink. Here's what the trend means for future tech IPOs.
Tech
How to Fend Off a New Kind of Cyber Attack
Hackers can use malware that redirects customers to malicious websites when they visit yours. Here's how to defend your site in an attack.
