Building a Business
How Fine Art America Built Its Business by Bootstrapping
Before you even think about asking someone to invest in your business, consider what Sean Broihier of Fine Art America did.
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot's Guide to Facebook, is now available at bookstores.
More From Mikal E. Belicove
Building a Business
Why and How to Host a Hackathon
Short on programming talent or ideas? Consider hosting a hackathon.
Online Presence
Emerging Social Media Sites to Attract Users
As email and instant messaging loses prowess among users, smaller social-networking sites are stepping up.
Online Presence
Why Social Media May Weaken the Moral Fiber of Your Workplace
Of all the benefits of social media, it could also lead to ethical woes in the workplace.
Tech
How to Find Beta Testers
Before you launch a new product or service, enlist some early users to take your vision out for a test drive.
Building a Business
How to Protect Your Business from a Rogue Employee
As movie studios go after those who've illegally uploaded their content to the Internet, business owners should determine their recourse should an employee cross the line on your dime.
Building a Business
Lawmakers Seek FTC Scrutiny of Google’s Search Results
Even wonder why Google's own products and services appear at the top of search results? See how that could change if lawmakers get their way.
Online Presence
See What Attracts People to Your Business’s Facebook Page
Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
Building a Business
Where to Focus Your Business’s Ad Dollars in the New Year
Here, new data that can help you plan where your business should spend on advertising in 2012.
Human Resources
10 Gifts Entrepreneurs Can Give to Staffers
Not sure what to buy for your hard working employees this holiday season? Check out these suggestions.
Online Presence
A User’s Guide to Facebook’s New Timeline Feature
Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
Building a Business
What Your Business Can Learn From Apple’s Battle with Samsung
If you think a competitor copied your patented products or services, here are some ways to stand in the way of their efforts.
Online Presence
How Gowalla’s Deal with Facebook Affects You
Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner.
Marketing
Why Negativity Can Be Good for Your Business Blog
Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical.
Online Presence
Understanding the Value of a Facebook Fan
Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
Online Presence
Measuring Offline Vs. Online Word-of-Mouth Marketing
Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
Online Presence
More Small Businesses Extol the Benefits of Social Media
Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
Online Presence
Viewpoint: Why Google+ Pages Isn’t Good for Business
Google+ Pages has a long way to go before it can be worthy competitor to Facebook.
Building a Business
How to Sell to Grocery Giants Wal-Mart and Whole Foods
Here are seven concrete suggestions on getting your products onto the shelves of major grocers.
Online Presence
Why Big Corporations Are Putting the Brakes on Social Media
Study indicates many Fortune 500 companies demonstrate a dismal attitude toward social media.
Online Presence
Employees’ Facebook Pages Are Private, Until They’re Not
New York court ruling muddies the waters surrounding what employers can and cannot demand of their employees' social media activities.
Marketing
Is Any Publicity Good Publicity?
In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
Marketing
10 Tips for Better Content Marketing
If your marketing strategy includes publishing original content, here's what you need to know to gain traction and generate more business.
Online Presence
Social Marketing Is Best Served on a Combo Plate
To increase your sales, combine social media marketing with other forms of marketing.
Marketing
Why Content Marketing Is King
More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
Online Presence
What Time Is Your Facebook Sweet Spot?
A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
Online Presence
Five Keys to Building a Successful Gaming Company
Starting up a gaming company can be complex. Here are some tips that Row Sham Bow CEO learned to stay focused.
Building a Business
Cities Should Market Their Problems to Entrepreneurs
For small towns across the U.S. to grow again after the worst recession since the Great Depression, here's a suggestion: Ask entrepreneurs for help.
Marketing
New Ways to Tap into Daily Deals Sites
Having to be accountable to merchants is driving a wave of innovation in the world of daily deals.
Online Presence
Employees’ Facebook Posts Give Businesses Heartburn
Facebook posts about work may be protected speech -- giving small employers more of a reason to seek professional advice when crafting a social-media policy.
