Business News
How Do Your Sales Leads Measure Up?
Here are a few ways to check the effectiveness of online business generation by developing a lead-scoring model.
Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot's Guide to Facebook, is now available at bookstores.
More From Mikal E. Belicove
Marketing
Why the Numbers Are Stacked Against Daily Deal Sites
Costly deals on unfocused group-buying sites with an audience full of bargain hunters is proving to be the wrong approach.
Online Presence
Why Savvy Businesses Field Customer Questions on Twitter
The majority of Twitter users are likely to make a purchase from your company if you've answered a tweeted query.
Online Presence
Taking the ‘I’ Out of Business Posts on Facebook
To better express its collective efforts, a business should use the word 'we' in social media communications.
Online Presence
Groupon By the Numbers: From Startup to IPO
The 'deal-of-the-day' website has filed for an IPO, and it's growth is nothing less than staggering.
Online Presence
Five Dos and Don’ts for Businesses on ‘Empire Avenue’
Consider these tips if you're thinking about taking your business public on this social networking site.
Building a Business
Do Social Tools Really Hurt Employee Productivity?
Questionable data surface suggesting apps designed to save time in the workplace are actually major causes of distraction.
Tech
Still Foggy on Cloud Computing?
Seven in ten CEOs, founders and managers are clueless about the cloud and what it holds for small businesses.
Online Presence
Taking Stock of Empire Avenue for Business
Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.
Tech
Five New Tools to Help You Add a Game to Your Website
Play up your company's website with rewards and motivate visitors to keep coming back.
Business News
LinkedIn’s IPO Could Spark a Social Gold Rush
Whether we're in the midst of frothy times at tech companies has even fewer doubters after LinkedIn's stock debut.
Online Presence
Location-Based Check-Ins on the Rise with Consumers
Finally, good news for businesses interested in tapping into the power of social check-ins to find customers.
Marketing
Six Tips to Kick-Start Your Lead Scoring
Finding customers starts with prioritizing your prospects and scoring your leads. Use these tips to move beyond the basics.
Building a Business
Tell Google You’re Ready for Your Close-Up
Google's Business Photos aims to amp up your Places page. Here's how you can apply for a Google photo shoot of your local business.
Online Presence
Why Social Isn’t Helping Online Retailers Find Customers
Search, email and affiliate marketing trump Facebook and Twitter for customer acquisition.
Marketing
Daily Deals Not a Big Deal for Finding Customers
When it comes to attracting new customers, daily-deal sites are popular but they rarely trump an owner's personal touch.
Online Presence
Five Facebook Developments for Businesses
From deal making to commenting, Facebook's latest offerings shouldn't be ignored by business owners and brand managers.
Tech
A New Model to Help Improve Website Usability
Offering an optimal blend of text, graphics and white space will keep your visitors clicking.
Online Presence
Why We’re Still Lost In Geolocation
If you expect services like Foursquare or Gowalla to help grow your business, move past the check-in and offer something of value.
Building a Business
Facebook and AmEx Offering Business Makeovers
Winners of The Facebook Big Break for Small Business contest each receive $20k. Learn how to enter here.
Building a Business
Selecting a Provider to Score Your Leads
Here is a comparison of four marketing tools aimed at helping you score leads.
Building a Business
Why You Should Optimize Your Social Media Presence
Many of the top consumer brands have dropped the social media ball. Here's how you can learn from their mistakes.
Marketing
How to Prioritize Your Prospects
Attracting leads is only half the battle. Here's how to turn leads into customers.
Online Presence
How Marketers Use Social Media
New report reveals how marketers are using social media to reach their customers.
Marketing
Mother’s Day Advice for Online Retailers
Six quick tips to help maximize sales during the big holiday.
Online Presence
Which Daily Deal Site is Right for You?
From Groupon to LivingSocial to GroupPrice.com, See which daily deal website is best for finding customers.
Online Presence
Google’s Own Search-Engine Tour Guide
Business owners shouldn't get too worked up over Google's new +1 experiment. Mikal Belicove says it's likely to fail.
Online Presence
Because 20,000 Users Produce 50% of All Tweets
New research reveals that an elite group of Twitter users create half all tweets. Here's what that means for your business.
Building a Business
Which Service Will Get You on Your Customers’ Map?
Not all location-based social networking service providers are alike.
Business Accounting
A Competition for Your Startup
The Start-Up, Boot-Up business plan competition promises $75,000 to one outstanding start-up.
