Get All Access for $5/mo

Using QR Codes to Promote Your Business

By Mikal E. Belicove

Opinions expressed by Entrepreneur contributors are their own.

When it comes to the latest and greatest in marketingtools, maybe you've heard the term QR code bandied about as the next big thing.The initials QR stand for Quick Response, and you should think of a QR code asan easy-to-create, two-dimensional bar code that can be scanned by a smart phoneto instantly and effortlessly share targeted content online with minimalexertion by the end user.

Recently I've noticed a lot of business travelersusing QR codes as paperless airline boarding passes. Once downloaded to theirsmartphone, the traveler displays the QR code at the airport where a scanningdevice at the security checkpoint and later, at the gate, verifies theirinformation and lets them pass.

I think we're going to be hearing a lot more about these high-speed codes in the months and years to come, because the benefits they offer businesses and consumers are astounding. By pointing a smartphone at the QR code, your customers or clients have instant access to exactly the information you want to impart. All that's required is a smartphone equipped with an easily obtained QR code reader or app. When users can scan your QR code, your data is instantly converted into text, graphics, or your company's website address (a process called "dequrifying").

But the really cool thing about QR codes is that any business, start-up or entrepreneur can create them online themselves, and in many cases, can do this or free (see Kaywa and ZXing for more information).

To date, QR codes have been successfully embedded on websites and in magazine ads, direct mail, coupons, email marketing, billboards, in-store advertising and contest entry forms. If you're considering adding QR codes to your social media marketing toolbox, keep in mind that many of your customers and contacts might not be familiar with the concept. It will be up to you to bring them up to speed, telling them how the codes work and more important, where they can pick up scanner applications for their smartphones.

For those who want a QR scanning app for your smart phone, simply check with your provider's app store for a scanner. These are usually labeled "code scanner" or "barcode reader" and are available free or for a low cost. On the iPhone, for instance, you can get an app called Optiscan or QuickMark, while those using the Android phone, there's a QR code reader called Barcode Scanner. Blackberry users can upload an app called ScanLife for free.

Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot’s Guide to Facebook, is now available at bookstores. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Solutions

Increase Productivity with This Microsoft 365 Subscription, Now $25 Off

It can make the entrepreneur life a lot easier.

Business News

Apple Pay Later Is Ending. Here's What's Taking Its Place.

The program was available for less than a year.

Leadership

This Artist Answered a Businessman's 'Powerful' Question — Then His Work Became 'the Poster Child for Juneteenth': 'Your Network Really Becomes Your Net Worth'

Reginald Adams was the executive director of a Houston-based art museum for more than a decade before he decided to launch his own public art and design firm.

Leadership

Harvard Business School Professor Says 65% of Startups Fail for One Reason. Here's How to Avoid It.

Team alignment isn't nice to have -- it's critical for running a successful business.

Business News

Here's What Companies Are Open and Closed on Juneteenth 2024

Since it became a holiday in 2021, Juneteenth has been recognized by some major corporations as a paid day off.

Growing a Business

I Hit $100 Million in Annual Revenue by Being More Transparent — Here Are the 3 Strategies That Helped Me Succeed

Three road-tested ways to be more transparent and build relationships that can transform your business — without leaving you feeling nightmarishly over-exposed.